New brand designs for our three flagship beers are now complete.
I’ve been a longtime fan of breweries (or any company for that matter) whose products all fit into a distinct visual family. It’s neat, it’s clean, it’s standardized, and most importantly, it’s immediately recognizable.
After painting our mural and doing some more research into the old General Braddock’s motifs, I’ve slowly developed a strong attachment to our General Braddock’s IPA brand imagery. We made the decision to make a few small adjustments to the previous design, and then use it as a template for our other two flagships.
As with all things, these designs are still in development and subject to change. We’d love to hear your thoughts and feedback.