Those of you who have been along for this ride for more than a year or so now may recall our past involvement with Ales for ALS, and our annually-released double IPA, Lou (named for baseball legend and ALS victim Lou Gehrig). Ales for ALS is a unique program wherein participating brewers around the country are given access to a proprietary blend of hops, and a portion of the proceeds from the resulting beers are donated to ALS research.
When we first announced our participation in Ales for ALS three years ago, we spoke about our longtime fraternity advisor and mentor, Bob Dax, who had been diagnosed with the horrific neurodegenerative disease. We were connected with Ales for ALS through our fraternity’s philanthropic work following Dax’s diagnosis, and have since been making Lou in his honor. Two months ago, Bob Dax sadly lost his battle with ALS.
Now more than ever, we’re honored to be a part of Ales for ALS and contribute to the terrific work being done by the ALS Therapy Development Institute, the world leader in ALS research.
This year’s edition of Lou features flavors of mango, passionfruit, lemon, and pine, and will be available in our taproom beginning this week. We’ll be donating $1 from each draft sold (plus $0.50/6oz, $2/750mL, and $3/2L) to the ALS TDI.